Information Education and Communication

Structure

The Information Education and Communication (I E & C) Unit is a sub section of Operations, Research and Communications department and has been an integral part of the AGAMal Indoor Residual Spraying Program primarily to ensure community acceptance and participation in the program.

It is structured to enable individuals, families, organizations and communities play active roles in achieving, protecting and sustaining their own health. I E & C has a linkage to Behavioral Change Communications (B C C) which is an interactive process with individuals or communities to promote and sustain behavior change using a variety of communication channels and approaches. It is also the process of learning what empowers a person to make certain decisions which modifies behavioral change and social conditions.

Community meetings are carried out to sensitize beneficiaries. This includes Educational Campaigns, House- to- House sensitization and Radio Talk Shows. These activities are meant to create public awareness about the program and to contribute in changing the behaviors and attitudes of community members in order to ensure the sustainability of the impacts on the program.

Human Resource

The I E & C team is headed by the Head of Operations, Communications and Research at the national level, a Zonal I E & C Coordinator at the regional level and ten District I E& C Coordinators whiles each District I E & C Coordinator is assisted by a Community Volunteer Advocate.

This team prepares communities for spraying by educating community members on all available World Health Organization and Ghana Health Service approved preventive measures which focus on how to prepare homes for spraying and roles of householders during and after spraying.

Equipment and Infrastructure

The Unit is endowed with megaphones and horns which is mounted on vehicles for dusk and dawn broadcast, fliers, posters, leaflets and other video materials shown to the public for consumption.

Pre-spraying activities includes:

  •  Community Entry Processes

  •  Engagement of stakeholders

  • Community Fora

  • Announcements

  • House to house education & notification

  • Discussions on Radio/Community public address systems

  • Dusk and dawn broadcast

  • Reminders through Town criers/gong-gong beaters

  • Training/re-training of I E & C Implementers and advocates

  • Door to door advocacy

  • Distribution of education materials

Functions

During spray season, the I E & C Unit functions by giving a continuous education in schools, clinics, religious bodies, radio and other recognized groups in the community whiles there are vigorous supervision to ensure the message conveyed is accurate. Stakeholders get involved to ensure refusal management is lessened.

Post-spraying assessments and surveys are done through observation, making inquiries from beneficiaries, advising householders not to paint or wash their walls and analyzing feedback from phone-ins during radio programs

Lastly, The I E & C Unit engage stakeholders in a review meeting during which reports and findings are appraised to the communities and remind partners that malaria control is an integrated process so all other preventive measures should be continued even after Indoor Residual Spraying. And feedback by stakeholder on the program helps improve the operation the next season.

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AngloGold Ashanti (GHANA)Malaria Control

Limited Registered Office: Gold House/ Patrice Lumumba Road.

Box 2665, Accra Ghana

Email: info@agamal.org

Mobile: +233 50 1291585